Features Overview

 

FocusMail’s data management programs allow you to concentrate all of your efforts on the creating effective marketing campaigns without wasting precious time and resources sorting through and organizing large amounts of data. This includes: subscriber management, data hygiene, complex rules-based segmentation, automatic segment overlap resolution, and A/B splits.

 

FocusMails’ highly personalized, targeted marketing software includes list segmentation, message personalization, and event and behavior triggered mailings to optimize your marketing efforts and achieve extraordinary results.

 

FocusMail provides some of the highest deliverability rates in the industry by employing tailored email delivery options with automated email bounce handling, delivery rate throttling controls, automatic subscription request handling, custom domain branding and through maintaining excellent relationships with all major ISPs. All of our products comply with our “clean list” policies and strictly adhere to CAN-SPAM standards.

 

Focus Mail’s comprehensive reporting system is standard and provides all the information you need to assess and improve the effectiveness of your marketing campaigns. View key metrics for individual subscribers, segmented groups or entire databases, view individual mailings or complete campaigns, and compare statistics across your entire network. 

 

Beyond our customized email marketing services, our responsive, knowledgeable response team is available to assist you with content design and production, best practices guidance, programming, comprehensive training are much more.

 

FocusMail’s email marketing system can be supplemented to maximize your campaign effectiveness through utilizing any of our easy to integrate, optional tools including: forward-to-friend viral marketing, hosted email marketing applications, asset hosting, online templates databases and more.