Database Hygiene

 

It is essential to any marketing campaign to have quality, accurate records.  Among other numerous benefits, this minimizes time and resources lost through marketing to incorrect or redundant addresses. Many databases are full of “dirty data” from poor data entry and inconsistencies in formatting between departments collecting customer information.

 

Data scrubbing is the process of sifting through, correcting or deleting inconsistent, incorrect or incomplete information. We employ a two-fold approach: using a sophisticated, algorithmic program to clean, organize and manage your database then manually assessing any errors and inconsistencies. Primary data scrubbing occurs when a newly uploaded list is checked for basic email data issues. Advanced data scrubbing and normalization of your database is also available for systems with abundant data errors and those in need of advanced standardization and consolidation.

 

Our database merge-purge services collect all of the scrubbed information, discard duplicate information and bring it together into one coherent database. It can then be accessed as a whole or segmented for more targeted marketing. You can also merge the database with other department databases (such as customer service, call center and direct mail marketing) to ensure consistent, up-to-date information is available throughout the entire organization.