Real-Time List Management

 

The sophisticated dynamic list interface allows you to create complex (but easy to use) rule-based segment lists based on RFM data or subscriber profile information, events and behaviors. The real-time functionality ensures that those lists have the most up to date information before initiating a campaign.

 

The email list management can also create lists based on subscription topics and can be set up to automatically send an email or sequence of emails to subscribers opting into a particular program. This allows you to delight your clients and strengthen the customer relationship by sending them applicable content based on their interests and not bombarding them with irrelevant information, which sometimes can lead to a subscriber opting out of an entire campaign. 

 

For more information about integrating topical lists into subscription center forms, visit subscription management.

 

Most companies have multiple departments that need to be able to access a single database or email service. Our multidivisional email list management program enables multiple divisions to securely share access to a single, centralized subscriber database, ensuring the most comprehensive up-to-date information is readily available.

The email list management program enables an administrator to automatically correct duplicate or conflicting messages to list segments, to limit the amount of messages a subscriber receives within a specified time period, to view mailing activity across the entire network, and to adjust the priority of mailings between different departments within associated list segments.