Subscriber Forms and Management

Our development team will work with you to create branded, eye-catching subscription and forward-to-friend signup forms to expand your existing client database. The subscriber management software automatically processes these opt-ins (and opt-outs) and updates your database accordingly. If the need arises, subscribers and updates can also be entered manually. 

 

These hosted forms can be sent through FocusMail email and/or setup as a link directly from your website and can be tailored to meet any of your specifications. They can include any number of custom data fields including key demographics and preferences that you wish to collect. Changes in client information (such as a change of address) also can be setup to update the database automatically. You can group this information with other information within the database (spending activity or frequency of visits for example) to further segment and personalize your marketing campaigns.

 

You need not have only one type of subscription form.  You can create multiple signup forms: for new members to the website, for promotional emails, for weekly/monthly newsletters, for notification of special events… the options are endless. You can also easily manage your customer preferences such as which newsletters and emails they are interested in receiving, how often and whether they prefer html or text-only emails. 

 

Easily access your subscriber database 24/7 from the secure web interface to update or view statistics and trends for a single client, segmented group of clients or within the entire subscriber population. You can view reports detailing numbers of opt-ins, opt-outs, bounces, review mailing history, click-through rate and preferences. Our optional call center integration, allows your customer service representatives to access these files and update them in real-time, ensuring the highest levels of customer service.