Database Management

FocusMail’s data management programs allow you to concentrate all of your efforts on the creating effective marketing campaigns without wasting precious time and resources sorting through and organizing the large amounts of data inherent in any successful marketing venture. This includes: subscriber management, data hygiene services including: data scrubbing and merge-purge services, complex rules-based segmentation, automatic segment overlap resolution, and A/B splits.

 

 

The most critical step of an email marketing campaign is creating the list. Our development team will work with you to create branded, eye-catching subscription and forward-to-friend signup forms to expand your existing client database. 

 

It is essential to any marketing campaign to have quality, accurate records. Among other numerous benefits, this minimizes time and resources lost through marketing to incorrect or redundant addresses. Collect, sort and maintain customer information efficiently through data scrubbing, data normalization and merge-purge services.

 

Accurate information is key to making the right business decisions. Securely access the latest reports and information from one comprehensive in-house databases 24/7/365 with our sophisticated automated data conduit technology. 

 

Maintain access the most current, accurate records to optimize your marketing efforts. Real-time list management allows multiple departments to share access to a single, centralized subscriber database, from which they can effortlessly view and update subscriber profiles, create advanced rule-based customer segmentation lists, prioritize mailings, ensure CAN-Spam compliance with automatic segment overlap resolution and more.