ISP Relations & Best Practices | FocusMail enterprise email marketing services, email software solutions, email system integration, behavioral targeting

We maintain one of the highest delivery rates in the industry through our excellent ISP relations, clean list usage, anti-spam policies, strict CAN-SPAM compliance programs and email marketing best practices.

ISP Relations management

We work diligently to develop and maintain excellent relationships with all major ISP’s including AOL, Yahoo and Hotmail. Our whitelisted status means optimal delivery rates for your emails.

Clean lists

We are dedicated to clean list usage. ISP’s take spam very seriously and it is crucial to avoid a blacklist status. We exclusively work with your existing list and show you ways to legitimately expand your subscriber database through opt-in email marketing without resorting to renting or appending lists.

Anti-spam policy

We take spam complaints very seriously. Therefore, every FocusMail template includes a mandatory opt-out option link and complaint resolution is aggressively pursued.

CAN-SPAM compliance

Subscriber opt-out requests are automatically updated in the database to prevent future unwanted contact. The FocusMail system shares one centralized opt-out database to ensure that subscriber opt-outs entered from any division are instantly updated in the entire system. We also work with you to ensure that you meet the labeling, postal address and other applicable requirements of the CAN-SPAM Act. Our enterprise-class solutions also allow you to integrate the database into your entire network and report blocked emails.

Best practices

Years of experience have taught us what works in the email marketing industry. Let our extensive knowledge of industry best practices work for you.