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ReportingFocus Mail’s comprehensive reporting system is standard and provides all the information you need to assess and improve the effectiveness of your marketing campaigns. View key metrics for individual subscribers, segmented groups or entire databases, view individual mailings or complete campaigns, and compare statistics across your entire network. This program allows you to view ROI, conversion, open and click-through rates, total sales revenue, deliverability, opt-in and opt-out lists and more in a fast, secure and easy-to-use format. The information contained in your subscriber database is one of your company’s most valuable assets. Make the most of it with in-depth automated subscriber reporting tools that allow you to track and report subscriber behaviors and deliverability.
Measure the effectiveness of single emails or entire online marketing campaigns, access basic mail performance metrics: delivery, views and clicks in near real-time and view reports for subscribers, subscriber segments or for complete database lists.
Integrate FocusMail’s conversion tracking tools into your website to measure the effectiveness of your online marketing in terms of sales and subscriber sign-up.
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FocusMail is the brainchild of the brillant minds at FosterMartin, an experienced marketing agency and ProperCC Corporation, an innovative software development company.