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Conversion TrackingIntegrate FocusMail’s conversion tracking tools into your website to measure the effectiveness of your online marketing in terms of sales and subscriber sign-up. It is essential to assess the effectiveness of your marketing dollars. Conversion tracking automatically calculates the number of new customers, website visits and sales volume driven from your emails, so you can determine your conversion rate and return on investment (ROI). The conversion tracking can be easily integrated into your website through tracking pixels placed on sign-up confirmation or ecommerce checkout pages or can be embedded into the code of a given page. This information is also useful in personalizing future emails and segmenting subscriber lists.
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FocusMail is the brainchild of the brillant minds at FosterMartin, an experienced marketing agency and ProperCC Corporation, an innovative software development company.