Subscription Reporting | FocusMail enterprise email marketing services, email software solutions, email system integration, behavioral targeting

The information contained in your subscriber database is one of your company’s most valuable assets. Make the most of it with in-depth automated subscriber reporting tools that allow you to track and report subscriber behaviors and deliverability.

Subscription management and reporting

FocusMail’s extensive subscriber management tools allow you to manage every facet of a subscriber’s profile in real-time, securely though our advanced data conduits. This includes automated single and double opt-in procedures through our hosted subscriber sign-ups forms and entry into a triggered mailing program (beginning with a confirmation email then entry into an applicable sequenced mailing campaign for example.)

The subscriber reporting tools process the data collected through all of the hosted forms and from other internal departments (such as a call center database) and generates various customizable reports including per-mailing and overall opt-out lists.

Deliverability reporting

Automated bounce handling is crucial for large mailing lists. FocusMail provides automatic sorting, filtering and tracking of bounced (undeliverable) mail, differentiating between hard and soft bounces and removing permanently undeliverable or invalid addresses. This ensures that your database is always up to date with the most current information and helps keep your database list clean. Complete bounce lists can be viewed per-mailing, by campaign or overall.