List Segmentation

Sending the right message to the right client is key to business success. Maximize your marketing efforts by segmenting your subscriber lists and managing the messaging to those subscribers with our comprehensive segmentation programs.

 

 

 

Divide your database into customized segments for personalized messaging based on any piece of subscriber information including geographic location, preferences, spending behaviors, visits and other profile demographics.   Segmentation can also be refined by creating subsets that include more than one field, for example: subscribers in the Northeast region that are interested in music event notification and have visited within the last six months.

 

 

 

Our test cell segmentation feature allows you to use A/B splits to assess the effectiveness of an email campaign before mass delivery, revising the content for optimum results.

 

 

 

FocusMail includes an extensive archive of online templates that you can use to vary the look and layout of your messages - keeping emails new and exciting for your customers. We also employ expert graphic designers, which can offer you additional highly-customized, branded advertisement messaging. Basic message templates can also be created by your marketing team with our easy-to-use WYSIWYG (what you see is what you get) editor.