Personalization | FocusMail enterprise email marketing services, email software solutions, email system integration, behavioral targeting

Create a personal relationship with your customers through FocusMail’s rule-driven conditional content, mail merge, macro insertion and dynamic content templates.

Dynamic content templates

FocusMail includes an extensive archive of online templates that you can use to vary the look and layout of your messages - keeping emails new and exciting for your customers. Message content can be created with our easy-to-use WYSIWYG (what you see is what you get) editor as text, HTML, AOL or dynamic content. We also employ expert graphic designers, which can offer you additional highly customized, branded templates.

Macro insertion

Email personalization greatly increases the open and click-through rates of a message. FocusMail provides an easy to use solution to include basic micros, including mail merge, into your messages and personalize any field set up within the dynamic template.

Rule-driven conditional content

FocusMail’s template language embedded within the email management program allows for complete message personalization through intricate rule-driven, conditional content.

Our advanced data conduits ensure you receive the latest information from your database, which maintains the accuracy of the dynamic content of your mailings.