Triggered Mailings

 

Automatic event-triggered mailings create and support a strong customer relationship by responding to your customers in a timely manner with relevant information. Basic event triggers can be a date from the database, such as a birthday, or from a subscriber action, such as a change of address or newsletter subscription request. Advanced triggers can also be set up based on dynamic content entered by or for a subscriber, for example: an upcoming event related to a stated customer’s area of interest.

 

Automatic emails can also be prompted by subscriber behaviors captured within your database including: their mail open and click-through rates, tracked visits, purchases and more.

 

Ecommerce applications are greatly enhanced by our transaction triggered mailing capability. When integrated into your ecommerce program, personalized emails, such as order confirmation, tracking and thank you notices, can be automatically sent to a customer. You can also prompt future messages, such as sign-up emails or notification of special events, based on the information obtained in the transaction. All of which is captured in your database and can fully tracked through the analytics reporting software.

 

To maintain consistent contact, FocusMail also enables you to send sequenced mailing campaigns to subscriber segments. This feature prompts a sequence of mailings at pre-determined intervals to a customer or set of customers. Weekly or quarterly newsletters are a common application of this feature. Advanced sequenced mailings may also be triggered by subscriber events, behaviors and transactions as a response instead of a single mailing - allowing for streamlined marketing approach.